CHJ's Strategy

• CHJ places the customer first.

We focus on customers and markets in order to drive profitable growth and to maximize value for our shareholders. A lean, industry-focused organization, with best-in-class services, aligns CHJ closely with its customer. Our branches in Northern Region have strong market positions and provide the best and most complete service to their specific customer. Our branches are responsible for sales, marketing and after sales service while non-core support functions are provided by centralized service units in corporate level.

• We offer leading edge innovation.

We enable beneficial features that make everyday products and services better and breakthrough products and services possible. We offer our customers both quantum leap innovation as well as steady improvements by fostering a culture of innovation and by sharing and leveraging our core competencies.

• We aim for best-in-class services

We seek lowest-cost operation coupled with focused capital expenditures, while maintaining our overriding policy of 'safety first'. We are supporting both our operation and customer supply concerns with a single, streamlined global supply system that increases efficiency across the Company.

• We want the best people to work for CHJ

We attract, develop and retain the very best. We want our people to be empowered to explore the creative ideas that will spur us to profitable growth.